Second City Summary: Compliance Week 2010 Conference Wrap-Up
Get ready for a fun, interactive, high-energy conference closer from Second City Communications, the business solutions division of the world-famous comedy theatre. Using observations, ideas, and insights garnered from the entire three-day conference, Second City Communications will play back what they’ve heard, offering a real-time wrap-up of key conference takeaways, and providing a host of ideas you can bring back to your company. This is a closing session you won’t want to miss!
Featuring:
* Second City Communications CEO Tom Yorton
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Lanny Breuer, selected by President Obama to head the Criminal Division of the Justice Department in January 2009, will discuss practical matters for companies dealing with the Justice Department, including topics such as cooperation, attorney-client privilege, and the importance of pre-existing compliance programs. Breuer will also discuss the Department’s increasing use of proactive law-enforcement strategies and tools, such as wiretaps, to combat financial fraud.
Like Web 2.0, do you have a “Code 2.0”? PepsiCo Chief Compliance Officer Stephen Naughton will share his team’s research into trends related to codes of business conduct. The session will leverage research that PepsiCo conducted while attempting to revise and update its own code and will focus on the most interesting innovations and developments. Featuring: * PepsiCo, Inc. VP, Compliance and Chief Compliance Officer Stephen M. Naughton
Compliance, ethics, and legal executives at Johnson & Johnson, Best Buy, and The Travelers Companies will provide details on their social media policies, programs, and experiences, focusing on a variety of cultural, legal, and disclosure-related issues. Featuring: * Johnson & Johnson Senior Counsel & Assistant Corporate Secretary Douglas K. Chia * Best Buy Chief Ethics Officer Kathleen Edmond * The Travelers Companies, Inc. SVP, Chief Compliance Officer & Group General Counsel David Baker * Compliance Week Columnist; President, Docket Media LLC; Founder and Editor, Securities Docket, Bruce Carton (moderator)
Transcript
Slide 1
Second City Summary: Compliance Week 2010 Conference Wrap-up Tom Yorton CEO Second City Communications
Presenter's Notes:
Slide 1
Second City Summary: Compliance Week 2010 Conference Wrap-up Tom Yorton CEO Second City Communications
Presenter's Notes:
Slide 1
Second City Summary: Compliance Week 2010 Conference Wrap-up Tom Yorton CEO Second City Communications
Presenter's Notes:
Slide 2
Goals for Today ¥ ! Share themes weÕve heard from CW 2010 Ð ! challenges in compliance communications Ð ! benefits of new approaches Ð ! future state for the field ¥ ! Share four rules for ÒWinning AudiencesÓ ¥ ! Give you new thinking that can help you change attitudes and behaviors in your companies
Presenter's Notes:
Slide 3
Why Second City in Compliance? ¥ ! High stakes messages = need for audience engagement ¥ ! Web-centric training = opportunity to create good short form content ¥ ! More than funny: use comedy to take on tough topics
Presenter's Notes:
Slide 3
Why Second City in Compliance? ¥ ! High stakes messages = need for audience engagement ¥ ! Web-centric training = opportunity to create good short form content ¥ ! More than funny: use comedy to take on tough topics
Presenter's Notes:
Slide 3
Why Second City in Compliance? ¥ ! High stakes messages = need for audience engagement ¥ ! Web-centric training = opportunity to create good short form content ¥ ! More than funny: use comedy to take on tough topics
Presenter's Notes:
Slide 4
Compliance Communications: Current Challenges ¥ ! Dry and boring ¥ ! Complex and intimidating ¥ ! Rote certification vs. true employee engagement ¥ ! After the fact vs. preventive ¥ ! Result: disengaged employees who donÕt give enough thought to crucial issues
Presenter's Notes:
Slide 4
Compliance Communications: Current Challenges ¥ ! Dry and boring ¥ ! Complex and intimidating ¥ ! Rote certification vs. true employee engagement ¥ ! After the fact vs. preventive ¥ ! Result: disengaged employees who donÕt give enough thought to crucial issues
Presenter's Notes:
Slide 4
Compliance Communications: Current Challenges ¥ ! Dry and boring ¥ ! Complex and intimidating ¥ ! Rote certification vs. true employee engagement ¥ ! After the fact vs. preventive ¥ ! Result: disengaged employees who donÕt give enough thought to crucial issues
Presenter's Notes:
Slide 4
Compliance Communications: Current Challenges ¥ ! Dry and boring ¥ ! Complex and intimidating ¥ ! Rote certification vs. true employee engagement ¥ ! After the fact vs. preventive ¥ ! Result: disengaged employees who donÕt give enough thought to crucial issues
Presenter's Notes:
Slide 4
Compliance Communications: Current Challenges ¥ ! Dry and boring ¥ ! Complex and intimidating ¥ ! Rote certification vs. true employee engagement ¥ ! After the fact vs. preventive ¥ ! Result: disengaged employees who donÕt give enough thought to crucial issues
Presenter's Notes:
Slide 5
Four Rules for Winning Audiences 1. ! Things are only funny when theyÕre trueÑitÕs good to use humor to get to truth 2. Dialogues beat monologues 3. ! Say it, and say it again 4. Foster more open environments to improve feedback loop
Presenter's Notes:
Slide 6
Rule #1: Things Are Only Funny When TheyÕre True ¥ ! Laughter comes from shared recognition ¥ ! Great way to tee up complex problems ¥ ! Making issues accessible vs. making light of them ¥ ! Only risky when not grounded in reality ¥ ! Comedic messages are noticed, retained and shared more
Presenter's Notes:
Slide 7
Rule #2: Dialogues Beat Monologues ¥ ! Most corporate communication: Ð ! Top down directives vs. conversations Ð ! One way, limited feedback loop ¥ ! By contrast, SC shows co-created with audiences Ð ! Gives audience a greater stake in the outcome Ð ! Material hits better ¥ ! Web and social learning make dialogues possible ¥ ! One minute interactive challenge: Ð ! How can compliance professionals do a better job of co- creating with their audiences?
Presenter's Notes:
Slide 7
Rule #2: Dialogues Beat Monologues ¥ ! Most corporate communication: Ð ! Top down directives vs. conversations Ð ! One way, limited feedback loop ¥ ! By contrast, SC shows co-created with audiences Ð ! Gives audience a greater stake in the outcome Ð ! Material hits better ¥ ! Web and social learning make dialogues possible ¥ ! One minute interactive challenge: Ð ! How can compliance professionals do a better job of co- creating with their audiences?
Presenter's Notes:
Slide 7
Rule #2: Dialogues Beat Monologues ¥ ! Most corporate communication: Ð ! Top down directives vs. conversations Ð ! One way, limited feedback loop ¥ ! By contrast, SC shows co-created with audiences Ð ! Gives audience a greater stake in the outcome Ð ! Material hits better ¥ ! Web and social learning make dialogues possible ¥ ! One minute interactive challenge: Ð ! How can compliance professionals do a better job of co- creating with their audiences?
Presenter's Notes:
Slide 7
Rule #2: Dialogues Beat Monologues ¥ ! Most corporate communication: Ð ! Top down directives vs. conversations Ð ! One way, limited feedback loop ¥ ! By contrast, SC shows co-created with audiences Ð ! Gives audience a greater stake in the outcome Ð ! Material hits better ¥ ! Web and social learning make dialogues possible ¥ ! One minute interactive challenge: Ð ! How can compliance professionals do a better job of co- creating with their audiences?
Presenter's Notes:
Slide 8
Rule #3: Foster an Open Environment ¥ ! Humor can make leaders and issues accessible Ð ! Give voice to line level associates Ð ! Pop Òtension bubbleÓ around legitimate challenges ¥ ! Improv skills & better ensemble behavior Ð ! Affirming and building on ideas: Yes, And Ð ! Listening to understand, not just respond Ð ! Growing organizational agility to deal with problems quickly ¥ ! Not a cure-all, but helpful in creating conditions for compliance
Presenter's Notes:
Slide 8
Rule #3: Foster an Open Environment ¥ ! Humor can make leaders and issues accessible Ð ! Give voice to line level associates Ð ! Pop Òtension bubbleÓ around legitimate challenges ¥ ! Improv skills & better ensemble behavior Ð ! Affirming and building on ideas: Yes, And Ð ! Listening to understand, not just respond Ð ! Growing organizational agility to deal with problems quickly ¥ ! Not a cure-all, but helpful in creating conditions for compliance
Presenter's Notes:
Slide 9
Rule #4: Say it, and say it again ¥ ! In a noisy environment, reinforcement is key ¥ ! Daily vitamin vs. annual inoculation ¥ ! Benefit: better share of mind on compliance issues
Presenter's Notes:
Slide 5
Four Rules for Winning Audiences 1. ! Things are only funny when theyÕre trueÑitÕs good to use humor to get to truth 2. Dialogues beat monologues 3. ! Say it, and say it again 4. Foster more open environments to improve feedback loop
Presenter's Notes:
Slide 5
Four Rules for Winning Audiences 1. ! Things are only funny when theyÕre trueÑitÕs good to use humor to get to truth 2. Dialogues beat monologues 3. ! Say it, and say it again 4. Foster more open environments to improve feedback loop
Presenter's Notes:
Slide 5
Four Rules for Winning Audiences 1. ! Things are only funny when theyÕre trueÑitÕs good to use humor to get to truth 2. Dialogues beat monologues 3. ! Say it, and say it again 4. Foster more open environments to improve feedback loop
Presenter's Notes:
Slide 10
¥ ! More engagement, from more empathetic approach ¥ ! More goodwill from those who want to do the right thing ¥ ! More preventive action ¥ ! More effective response to problems that do arise The Benefits of Better Compliance Communications
Presenter's Notes:
Slide 10
¥ ! More engagement, from more empathetic approach ¥ ! More goodwill from those who want to do the right thing ¥ ! More preventive action ¥ ! More effective response to problems that do arise The Benefits of Better Compliance Communications
Presenter's Notes:
Slide 10
¥ ! More engagement, from more empathetic approach ¥ ! More goodwill from those who want to do the right thing ¥ ! More preventive action ¥ ! More effective response to problems that do arise The Benefits of Better Compliance Communications
Presenter's Notes:
Slide 10
¥ ! More engagement, from more empathetic approach ¥ ! More goodwill from those who want to do the right thing ¥ ! More preventive action ¥ ! More effective response to problems that do arise The Benefits of Better Compliance Communications
Presenter's Notes:
Slide 10
¥ ! More engagement, from more empathetic approach ¥ ! More goodwill from those who want to do the right thing ¥ ! More preventive action ¥ ! More effective response to problems that do arise The Benefits of Better Compliance Communications
Presenter's Notes:
Slide 10
¥ ! More engagement, from more empathetic approach ¥ ! More goodwill from those who want to do the right thing ¥ ! More preventive action ¥ ! More effective response to problems that do arise The Benefits of Better Compliance Communications
Presenter's Notes:
Slide 10
¥ ! More engagement, from more empathetic approach ¥ ! More goodwill from those who want to do the right thing ¥ ! More preventive action ¥ ! More effective response to problems that do arise The Benefits of Better Compliance Communications
Presenter's Notes:
Slide 10
¥ ! More engagement, from more empathetic approach ¥ ! More goodwill from those who want to do the right thing ¥ ! More preventive action ¥ ! More effective response to problems that do arise The Benefits of Better Compliance Communications
Presenter's Notes:
Slide 11
Closing Thoughts ¥ ! Changing times= changing methods ¥ ! Your employees: An audience that needs to be won. ¥ ! High stakes are a good thing. ¥ ! When you make them laugh, you make them think.
Presenter's Notes:
Slide 11
Closing Thoughts ¥ ! Changing times= changing methods ¥ ! Your employees: An audience that needs to be won. ¥ ! High stakes are a good thing. ¥ ! When you make them laugh, you make them think.
Presenter's Notes:
Slide 11
Closing Thoughts ¥ ! Changing times= changing methods ¥ ! Your employees: An audience that needs to be won. ¥ ! High stakes are a good thing. ¥ ! When you make them laugh, you make them think.
Presenter's Notes:
Slide 11
Closing Thoughts ¥ ! Changing times= changing methods ¥ ! Your employees: An audience that needs to be won. ¥ ! High stakes are a good thing. ¥ ! When you make them laugh, you make them think.
Presenter's Notes: